Pay Per Lead Playbook — For Agency Owners & SMMA Operators
Agency owners — still grinding retainers that cancel the moment something goes wrong? →
⚡ Limited spots this week Free · 30 min · No card required
JH
JM
CT
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300+
★★★★★
300+ agency owners already made the switch

Your Agency Skills
Are Worth $30K/Month.
You're Just Using
Them Wrong.

Stop building other people's businesses. The Pay Per Lead model lets you use the same skills — with no retainers, no clients, and no income floor.
We build it with you — and we run the ads.

⬇ Step 1: Watch The Video
Free · 30 minutes · No card required
0
Students
$0
In Leads Generated
0
Fastest First Client

We only take 8 new students per week — calls fill fast. Spots reset every Monday.

Real results · Real students

These aren't stock photos.
This is what the model does.

Every screenshot below is a real student inside the Pay Per Lead Playbook. Tap to zoom.

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1 / 9
Free · 30 minutes · No card required

What students are saying

300+ students  ·  $2M+ in leads generated  ·  Results in 21–60 days

$28K
per month

"Went from a boring 9-5 at $3,500/month to running my own PPL agency at $28K/month. Caleb literally jumped on Zoom to build my funnels. Unreal support."

Jayden H.
$3,500 → $28K/mo in 4 months
$12K
per month

"No audience, no following, nothing. Just followed the playbook. Signed my first client at $35/lead. Now running three clients and scaling."

Jess M.
$0 → $12,000/month
$8K
first 30 days

"Zero clients to $8k in my first month. No big following, hadn't run ads before. Just used the exact outreach framework they teach. Simple and it works."

Chris T.
$8,000 in first 30 days
21 Days
to first client

"This is completely different from other courses. They actually build the system with you. The outreach script alone was worth every penny."

James T.
First client in 21 days
Zero
cancellations — 8 months

"The PPL model just makes sense. Clients pay per lead — not per month. You deliver results, you get paid. Nobody cancels that."

Daniel K.
Zero cancellations, 8 months in
6 Weeks
to 2 clients

"Signed two clients in under 6 weeks from nothing. The done-with-you sessions were the difference. I would've been lost figuring this out alone."

Ahmed K.
2 clients in 6 weeks
$28K
per month

"Went from a boring 9-5 at $3,500/month to running my own PPL agency at $28K/month. Caleb literally jumped on Zoom to build my funnels. Unreal support."

Jayden H.
$3,500 → $28K/mo in 4 months
$12K
per month

"No audience, no following, nothing. Just followed the playbook. Signed my first client at $35/lead. Now running three clients and scaling."

Jess M.
$0 → $12,000/month
$8K
first 30 days

"Zero clients to $8k in my first month. No big following, hadn't run ads before. Just used the exact outreach framework they teach. Simple and it works."

Chris T.
$8,000 in first 30 days
21 Days
to first client

"This is completely different from other courses. They actually build the system with you. The outreach script alone was worth every penny."

James T.
First client in 21 days
Zero
cancellations — 8 months

"The PPL model just makes sense. Clients pay per lead — not per month. You deliver results, you get paid. Nobody cancels that."

Daniel K.
Zero cancellations, 8 months in
6 Weeks
to 2 clients

"Signed two clients in under 6 weeks from nothing. The done-with-you sessions were the difference. I would've been lost figuring this out alone."

Ahmed K.
2 clients in 6 weeks

Be honest with yourself

This is for you — and it's not for everyone.

✓ This is for you if...
✓
You're running an agency or doing SMMA and exhausted by retainers that cancel every 90 days
✓
You want to use the same marketing skills in a model you actually own
✓
You're ready to stop starting from scratch every time a client churns
✓
You want recurring income that doesn't depend on keeping clients happy month after month
✓
You're willing to follow a proven system instead of figuring it out alone
✕ This isn't for you if...
✕
You're happy grinding retainers and don't mind the instability
✕
You want to keep delivering services for clients month after month
✕
You're looking for a magic button that works without any effort
✕
You need results overnight — most students land clients within 30 days, not instantly
✕
You're not serious about scaling past your current income ceiling
Free · 30 minutes · No card required

What's inside the program

What you get when you join:

#1 — The Full System
Complete PPL setup from scratch
We walk you through building the entire lead generation system plug and play style. Brand setup, lead system, tested niches — everything.
#2 — We Run The Ads
Done-with-you advertising
We don't just teach you — we personally run the ads to bring leads into your system. You focus on selling. We handle the lead flow.
#3 — Your First Client
We help you land your first lead buyer
We help you find and sign your first client so you can start selling leads immediately. No guessing who to target or how to pitch.
#4 — The Guarantee
Sign a client in 30 days or we pay you
If you don't sign a client within 30 days, you get a full refund plus $2,000 cash. We're that confident in the model.
Free · 30 minutes · No card required
🛡

The Iron-Clad Guarantee

Sign a client in 30 days —
or we wire you $2,000 cash + full refund.

If you work through the system and don't sign a lead buyer within your first 30 days, you get every dollar back plus $2,000 cash on top. Not a credit. Not a voucher. A bank transfer. We're that confident this works.

✓ Full refund ✓ $2,000 cash on top ✓ No questions asked ✓ Within 30 days
Free · 30 minutes · No card required

Common questions

What actually happens on the call?

It's not a sales call. It's a strategy session.
We look at your situation — your background, your goals, what you've tried before. We show you exactly how the PPL model would work for you specifically. If it's not a fit, we'll tell you straight. We're selective about who we work with.
Do I need experience to make this work?
No. Some of our best results have come from people with zero business experience. The system is built to be plug and play. We run the ads. We help you find your first client. You don't need to figure it out alone.
What's the $2,000 guarantee?
Simple. If you don't sign a client within your first 30 days of working with us, you get a full refund plus $2,000 cash. Not a credit. Not a voucher. Cash. We put our money where our mouth is because we know the model works.
I'm already running an agency. Is this still relevant?
This is actually built for you. The PPL model lets you keep your existing clients while building a parallel income stream you own. No more plugging into client ad accounts. No more chasing retainers. You generate the leads, you set the price.
How long until I see results?
Our fastest students sign their first client in 21 days. Realistically, most people get there within 30 days. That's why the guarantee exists — it removes the risk entirely.
Free · 30 minutes · No card required

On the call

What we cover in 30 minutes:

01
Map your niche and offer — exact lead price, market, and who to target first
02
Show you what day one looks like — financially and practically, no fluff
03
Decide if it's a fit — we're selective. If it's not right, we'll tell you
04
Walk you through the guarantee — sign a client in 30 days or we wire you $2,000 cash

The retainer model is dying.
Your skills deserve a better model.

Book a free call. See if you're a fit. Walk away with clarity either way.

Free · 30 minutes · No card required

© 2026 Pay Per Lead Playbook. All rights reserved.

Results are not typical. Individual results vary based on effort, experience, and market conditions.

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